MKolay Concept Store Owned by retail pioneer and successful supermarket chain Migros, Mkolay is Turkey's very first QR-friendly store concept. Facilitating safe and quick shopping that merges a physical store space with digital services, Mkolay provides customers a convenient way to purchase their groceries while helping retailers cut costs. GRAVITY developed a unique concept for Mkolay and created a store design that addresses the current need for smart, unmanned stores that cater to new lifestyle demands and are in accordance with the confines of social distancing. With the goal of cutting down on labor costs and removing unnecessary human interaction from the physical shopping experience, Mkolay provides a system where the shopper can swipe the QR codes of each item into a virtual shopping basket, and can use a QR code at check-out for a swift and easy shopping experience. Design elements that reflect the brand's innovative approach to retail as well as the technological system in place were used to create a digital-friendly space. Providing a new sales channel with easy integration into shopping mall car parks, metro stations and plaza entrances, the Mkolay phygital store bridges the gap between the physical and digital store for the ultimate shopping experience that is in line with the times and changing customer needs.
