Gravity continues to accompany Adidas with its recyclable concepts on its sustainability journey in Zorlu Center and Hybrid Community Eco Love Fest. Eco Love Fest aims to highlight new stories and experiences in Istanbul on its sustainability journey. 98.8% of the materials used for this Adidas pop-up store are recyclable materials. In this project, which uses wood in the framework, jute in the roof and sitting units, and honeycomb in the stands, recycled materials from previous festivals were used. All the waste collected during the festival as well as the materials used for the project will be recycled and upcycled afterwards. You can find your favorite Adidas products at this pop-up store.
