Another project we have applied in İzmir İstinyepark is the Adidas store. Localization designs throughout the store were adapted to the concept of Adidas. The areas we work in this store are the columns, the back of the cash register, the dressing cabin wall and the shoe wall. The clock tower is an important symbol of İzmir and its silhouette was produced with laser-cut wood and applied with the logo on wooden panels in the checkout area. In the first of the 2 columns in the store, we used İzmir and Adidas visuals together to achieve a dynamic styling. We added movement to the column by placing the visuals of the important symbols of Izmir on the iconic 3 stripes of Adidas. At the same time, we reflected the corporate identity with Adidas videos on the LED screen and Lightbox visuals. In another column, we applied the design was made in the Adidas Originals concept in the Teşvikiye Adidas store, which we worked on before. In this design, we drew attention to the importance Adidas attaches to sustainability with the message it gave to end the use of plastic. We completed the concept with the green leaves coming out of the column. Adidas identity and localization works were used together in the wall and dressing cabin area of the store. On the lightboxes and led screen on the shoe wall, we used Adidas visuals in line with the concept of the products in the area. We integrated the localization works with the sofa and carpet in the shoe trying area.
