As Gravity, we designed and implemented a striking window campaign according to Arçelik’s vision. The design idea arose from the hope inside the drought. To stress the importance of the action, we designed a “greenfield” that penetrates the “dryland”. The greenfield, which symbolizes Arçelik being a ray of hope, was created as the shape of Arçelik’s logo. The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arçelik’s attitude about Earth, 98.2% of the display design was created from sustainable & organic materials.
Together with Arçelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our act to save Earth\’s resources.
What can we do for a sustainable future? Arçelik has always been cautious about sustainability however seeing the increasing threat to the World’s endangered resources, Arçelik started to put its focus on creating consciousness around “healing World together” while continuing to improve life at home with world-class innovations.
