Leading household appliances manufacturer, Arçelik, has over 4,500 branches in Turkey alone and is active in more that 100 countries abroad. GRAVITY designed and implemented a striking product launch display window for the brand's new vacuum cleaner model: Imperium Go. Reflecting the convenience of this high-tech upright vacuum cleaner in its design, the window display aimed to highlight the Imperium Go's varied areas of use as well as its multi-surface functions and powerful suction capabilities placing Arçelik on the map as a leading manufacturer of upright vacuum cleaners. Premium materials were carefully selected to parallel the product's high-tech image and provide an engaging and visually remarkable storefront that differentiates the brand and resonates with its audience. The backdrop of the display was designed using black matte lacquer, with a cubic labyrinth-like neon installation at the forefront in which various products were placed ensuring a homogenic distribution of light and an eye-catching aesthetic.
