GRAVITY designed and implemented a striking product launch window campaign for Grundig's new hair straightener model: Botanika. Inspired by the colours of the natural essential oils used in the products, the window display was designed to appeal to and attract a youthful target group. The window display emphasizes the power of essential oils as it creates a colourful and cheerful atmosphere therefore supports Grundig's brand identity statement: "Feed Your Soul". Materials and colours were carefully selected to parallel the product's youthful image and provide an engaging and visually remarkable store front that differentiates the brand and resonates with its audience. The display was designed using neon lights, handmade paper flower installations. Products were placed in a way to give them a floating effect. This combination maximizes an eye-catching visual experience.
