Arçelik İzmir İstinyePark Window Campaign
For Arçelik İzmir İstinyePark Sustainable Store showcase, we designed a showcase using Arçelik's iconic turtle made of metal waste. Our main goal in this design is to relate the recycling story to the perspective of nature, animals, and the world. We built the habitat and recycling story of this iconic recycling turtle with recycled and sustainable materials. All decors in the showcase are considered from the same vision.
Arçelik İzmir İstinyePark Window Campaign
For Arçelik İzmir İstinyePark Sustainable Store showcase, we designed a showcase using Arçelik's iconic turtle made of metal waste. Our main goal in this design is to relate the recycling story to the perspective of nature, animals, and the world. We built the habitat and recycling story of this iconic recycling turtle with recycled and sustainable materials. All decors in the showcase are considered from the same vision.
Arçelik İzmir İstinyePark POP
We designed sustainable products in Arçelik's in-store communications in İzmir İstinyepark Sustainable Store. There is a 3rd party brands totem at the entrance of the store. Concrete is used at the bottom of this totem, and terrazzo and wood are used on the top.
Laser burning on wood was performed in the experience orientation and desktop explanation areas.
On the other hand, painted wood was used in the discounted product and new product POPs.
We have ensured its integrity with the store concept by using 100% sustainable materials in in-store communication designs.
Arcelik Sustainable Store Concept
Arçelik's new store concept in İzmir İstinyepark is sustainability. As Gravity, we carried out an effective study based on the use of fully recyclable materials in more than one area of the store. In the area where Arçelik Koza Series products are exhibited, we worked on installations that would draw attention to the recycled materials used in the products.
While exhibiting the design Telve Bio Series, which reduces its carbon footprint by 10% by using coffee grounds in its production, we referenced its material by using coffee beans.
Since recycled fishing nets are used in the production of the second product, the built-in oven, we were accompanied by fishing nets in the presentation area.
In the exhibition of the final product, the tumble dryer, we used plastic bottles to point out the plastic bottles used in the washing machine's tub production.
By adapting these recycled materials to our design, we created a space for products to be displayed. Thus, the customers who come to the store can directly experience the sustainability story and Arçelik’s vision about sustainability approach as a company.
