This Window Launch Campaign was designed for Grundig’s new BT Speaker family. Before starting the design, a detailed research process was performed. We have examined the target group of the speaker family and created personas accordingly. Afterward, we created some keywords such as “vibrant”, “colorful”, “energetic”… In order to realize these keywords in the design, we have used the Color Theory as our guide. With the speakers’ colors, the color combinations, and the effects of these colors’ on human psychology, we decided on what colors and what materials to use. We have targeted to draw the youth’s attention to the Display. In the design, the display is divided into four sections. Each section highlights the “speaker family member”s features while presenting the product itself. Speakers’ waterproof design, built-in radio, long-lasting battery life, power bank feature, and high-quality sound and base system were stressed in the design. For each section, different types of materials were used.
