This store-in-store concept was designed by eco friendly & recycled materials. The entire installation’s recycling rate is 98%. The concept consists of three stages. The first stage is the entrance, where we interact with the customers for the first time. The second stage is the launch zone, where the customers are intrigued. This zone “invites” the customers to the third zone; the podium. This in-store design is aimed to make Teşvikiye Adidas Store into the Sustainable Stan Smith experience area. Here, customers can have a photoshoot at various “photo points”, be a part of the sustainable-life trend and make commitments to start acting in this direction. The design stresses the eco-friendliness of Adidas Products, and merges this sustainability commitments with the Adidas’s most and always iconic product, The Stan Smith…
